2. Ineffective choice of typography
3. Serif typeface
7. 12-14 pt. size typeface used for the body of a text
8. 14+ pt. size typeface used for headings or display
9. Italic type
11. All caps (All characters are equal in size)
12. Small caps (Initial character is larger than the others)
13. Outline or shadow typeface
14. Reverse type (white or colored text on black)
16. Kerning of capital letter
18. Inappropriate line spacing (leading)

20. Left justification with ragged right margin
22. Right justification
23. Bad spacing between words ("rivers" or spaces between words)
24. Subscript, superscript, trademark or other symbol
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