Saturday, January 17, 2009

Typography

1. Effective choice of typography



2. Ineffective choice of typography



3. Serif typeface


4. Sans serif typeface

5. Script typeface

6. Novelty/iconic typeface


7. 12-14 pt. size typeface used for the body of a text


8. 14+ pt. size typeface used for headings or display


9. Italic type

10. Boldface type



11. All caps (All characters are equal in size)


12. Small caps (Initial character is larger than the others)


13. Outline or shadow typeface


14. Reverse type (white or colored text on black)

15. Colored type


16. Kerning of capital letter

17. Appropriate line spacing (leading)


18. Inappropriate line spacing (leading)
19. Left justifications with right justified margin (full justification)


20. Left justification with ragged right margin

21. Center justification


22. Right justification


23. Bad spacing between words ("rivers" or spaces between words)


24. Subscript, superscript, trademark or other symbol

25. Pull quote


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