1. Effective choice of typography
2. Ineffective choice of typography
3. Serif typeface
5. Script typeface
6. Novelty/iconic typeface
7. 12-14 pt. size typeface used for the body of a text
8. 14+ pt. size typeface used for headings or display
9. Italic type
10. Boldface type
11. All caps (All characters are equal in size)
12. Small caps (Initial character is larger than the others)
13. Outline or shadow typeface
14. Reverse type (white or colored text on black)
15. Colored type
16. Kerning of capital letter
17. Appropriate line spacing (leading)
18. Inappropriate line spacing (leading)
19. Left justifications with right justified margin (full justification)
20. Left justification with ragged right margin
21. Center justification
22. Right justification
23. Bad spacing between words ("rivers" or spaces between words)
24. Subscript, superscript, trademark or other symbol
25. Pull quote
Saturday, January 17, 2009
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