Thursday, January 15, 2009

Rhetorical Background and Visual/Verbal Principles

1. Text without visual component

2. Visual without text


3. Adapted to a specific audience, purpose and context


4. Balance
mrssatan.blogspot.com/2007/04/pbs-cancels-air...
I recognize that this picture is rather sketchy--
still, it does such a good job of illustrating balance.

5. Classification or grouping into categories


6. Comparison and contrast (juxtaposition)


7. Description or details

Sometimes words just can't describe.
8. Narration


9. Repetition



10. Point of view

www.flickr.com/photos/olofadell/1391821381/
Countryside from the ant's point of view.

11. Proportion


12. Unity



13. Emphasis

14. Conciseness


I know this example above is an example of conciseness,
but what about the KING logo? Since they use only one four-letter word
and then human figures to explain that they are an exercise equipment brand,
does that qualify for conciseness?


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